Privacy Policy

Privacy Statement

Your Privacy Matters

BPI Color is committed to protecting your privacy. This Privacy Statement describes the information we collect from you, either online through this or any of the websites, social or mobile pages owned or operated by BPI Color, whether accessed via computer, mobile device or other technology, or offline via your purchase of BPI Color’s products, services, software, or other goods or interaction with BPI Color’s agents or employees (collectively “Services”), and how that information will be used. This Privacy Statement is available on the BPI Color Homepage and at the bottom of any webpage on the BPI Color website.

Please read this Privacy Statement carefully because by using the Services, you are acknowledging that you understand and agree to the terms of this Privacy Statement, and consent to the manner in which we may collect, use and disclose the foregoing information.



We and our service providers may collect information when you provide information to us and when information is collected automatically.

Personal Information

You may choose to give us personally identifiable information online to allow us to communicate with you, process your orders or provide you with Services. Our online forms ask for a small amount of relevant information, such as name and email. Some forms may ask for a product. If you make a purchase or order a repair, we may ask for your credit card number and billing information. Job applicants may be requested to provide information such as educational background, employment experience, and job interest.

The types of personal information BPI Color may collect from you includes:

Personal and business contact information, such as name, address, phone number, and email address;

Your friends’ contact information, including email or shipping address, which you may provide to us when you email a link to a product description or when you share our email or newsletter or deliver our products to a friend;

Financial information, such as your credit/debit card number or other billing information; but this will be only used for transactions authorized by you until terminated;

Other unique information such as user IDs and passwords, product functionality, product and service preferences, contact preferences, educational and employment background, and job interest data;

Geo-location data such as your IP address, physical location, and other similar location information collected when you request location based services;

Details of the products and services you have purchased from us or which you have inquired about, together with any additional information necessary to deliver those products and services and to respond to your inquiries;

Any additional information relating to you that you provide to us directly through our websites or indirectly through use of our website or online presence, through our representatives or otherwise; and

Information you provide to us through our website, email inquiries, customer surveys or visits by our representatives from time to time.

Usage Information

In addition to the information you may provide, BPI Color may collect information when you access or use the Services or a website “powered by” another company on behalf of BPI Color through our use of data collection technologies, including web beacons, cookies, and embedded web links. These technologies collect certain traffic information that your browser sends to a web site, such as your browser type and language, access times, and the address of the web site from which you arrived. They may also collect information about your Internet Protocol (IP) address, unique device identifier, geolocation information, clickstream behavior (i.e. the pages you view, the links you click, and other actions you take in connection with BPI Color websites or “powered by” websites) and product information. BPI Color may also use some of these technologies in connection with emails and communications sent from BPI Color and therefore may collect information using these tools when you open the email or click on a link contained in the email.

Below is some additional detail on how we use cookies and other technologies:

Cookies. Cookies are data files placed on a device when it is used to visit the website (“Cookies”). We may use Cookies to collect and store certain information about you, for security purposes, to facilitate site navigation and to personalize your experience while visiting our Site. Cookies can remain in your computer for the duration of a browsing session or for a predetermined period of time. Cookies that remain in your computer for a predetermined period of time are called “persistent” cookies. We may use persistent cookies to show you recently-viewed products, provide you with product or service recommendations, or otherwise provide you with a customized experience.

If you would prefer not to accept Cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a Cookie, which lets you choose whether or not to accept it; (ii) disable existing Cookies; or (iii) set your browser to automatically reject any Cookies.

Please be aware that if you disable or reject Cookies, some features and services on our website may not work properly.

Other Technologies. We may use standard Internet technology, such as web beacons (also called clear GIFs or pixel tags) and other similar technologies, to track your use of our Services. We also may include web beacons in e-mail messages and advertisements to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the Services we offer and measure the overall effectiveness of our online content and the products and services we offer through the website.

Collection by Third Parties. We may allow Third Parties, including our authorized service providers and marketing partners to use tracking technologies such as cookies and web beacons to collect non-personal information about your visits to this and other web sites via our third party powered website partners. This information generally enables them to track and gauge the effectiveness of our Services and of various marketing campaigns and to deliver ads about goods and services that may be of interest to you when you visit other web sites across the Internet.

Use of Public Information. BPI Color also collects information from publicly or commercially available sources that it deems credible. Such information may include your name, address, email address, preferences, company name, title, specific devices that are financed or leased (UCC), interests, and firmographic or demographic/profile data. The information BPI Color collects from its public or commercial sources may be used along with the information BPI Color collects when you access or use the Services. For example, BPI Color may compare the geographic information acquired from publicly available sources with the IP address collected by the technologies discussed above to derive your general geographic area.



We may store, analyze and otherwise use the information we collect to:

Improve the Services and the way we do business with our current and potential employees, customers and manufacturers;

Respond to your questions and requests;

Communicate with you about your transactions with BPI Color on our website, our products, and other promotions we may offer from time to time;

Deliver the products and services you have requested;

Manage your BPI Color Account and provide you with customer support;

Provide you with information about other BPI Color products and promotions that may be of interest to you;

Perform research and analysis about usage and potential interest in our products, services, or content;

Develop and display content and advertising tailored to your interests on our Services;

Enforce this Privacy Statement including to protect the rights, property or safety of BPI Color and the copyright-protected content of the Services;

Support the technical functionality of the services, to develop new products and services, as well as to analyze your use of the Services, including your interaction with advertising, products and promotional services that are made available, linked to or offered by BPI Color; and

As otherwise stated in this Privacy Statement.

Financial Information. We may use financial information or payment method information to process payment for any purchases or sales made on our web site, to protect against or identify possible fraudulent transactions, and otherwise as needed to manage our business.



Third Parties Providing Services on our Behalf

BPI Color retains service providers to manage or support its business operations, provide professional services, deliver products, services and customer solutions and to assist with marketing and communication initiatives. These providers include, for example, credit card processors, debt collectors, marketing and communications, talent acquisition and employment management services, hosting and IT service providers, email service providers, automated data processors, shipping agents, website management and support services, order fulfillment and delivery. We may share your information with these companies to enable them to provide you with services on our behalf, and for the purpose of conducting general business analysis. For example, we may share website usage and marketing information with our marketing partners.

In addition, if you inquire about a product that BPI Color does not sell directly, we may forward your information to a BPI Color distributor or other reseller and they may reach out to you about your product needs.

From time to time BPI Color participates in marketing initiatives, which include websites “powered by” another company on behalf of BPI Color. As part of these initiatives, certain BPI Color services and marketing communications may be delivered at the same time as those from other companies. Some of these services and communications offer you the option to share personal information with both BPI Color and the other companies participating in these initiatives. For example, you may receive marketing communications from BPI Color and other companies or have the opportunity to register online for software products from multiple companies. If you choose to provide personal information to the other companies, that personal information will be handled according to the privacy Statement of those companies, which may differ from BPI Color’s policies and practices.

Legal Proceedings

We may also share your personal information:

In response to a subpoena or similar investigative demand, a court order, or a request for cooperation from law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us;

When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our other agreements or policies.

In connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.



Protecting the privacy of the very young is especially important. BPI Color does not target its Services to children under 13. BPI Color encourages parents and guardians to spend time online with their children of all ages and to participate with them in the various interactive activities and downloadable projects that may be available on our website from time to time.



You have the right to tell us:

Not to send you emails or other marketing or promotional communications;

To correct or update your personal information;

To provide you with a copy of the personal information we have about you;

To delete your personal information (if for some reason we are not able to remove your content or personal information, we will let you know); and

Not to share your personal information with third parties;


If you no longer wish to receive communications from BPI Color, please

Click unsubscribe in the e-mail that you receive from us, or

Call 1-414-327-5010 with your request, or

Click here to submit your request, or

Log into your BPI Color Account and change your preferences or update your information.

Please note that we may send you other types of transactional and relationship e-mail communications, such as service announcements and administrative notices without offering you the opportunity to opt out of receiving them. Additionally, if you are a business customer, the Account Management Group of BPI Color may communicate with you from time to time about certain office solutions that may be of interest to you.

If you are a minor and have registered for an account on our website, you have the right to request that we remove any content or information posted on that website. We cannot ensure complete or comprehensive removal of the content or information posted on our websites but at your request we can hide this information from public view.

We are under no obligation to store your personal information or corporate information or files indefinitely and disclaim any liability arising out of, or related to, the destruction of such personal or corporate information. It may not always be possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons.

We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.



Links. There are a number of places on our website where you may click on a link to access other web sites that do not operate under this Privacy Statement. For example, if you click on an advertisement or a third party logo on our website, you may be taken to a web site that we do not control. These third party web sites, may independently solicit and collect information, including personal information, from you. We recommend that you consult the privacy policies of all third party websites you visit by clicking on the “privacy” link typically located at the bottom of the web page you are visiting.

Interest-Based Marketing. From time to time we may contract with third party advertising agencies, marketing partners and other service providers to serve advertisements when you visit our web site or other web sites across the Internet. The advertisements placed on these third party web sites may use tracking technologies, such as cookies and web beacons, to collect anonymous information about your visits to this and other web sites. We may also share anonymous information with these companies in aggregate form and/or partner with these companies to provide interest-based advertising both on and off web sites operated by BPI Color. In either case, the purpose of the sharing is to provide advertisements about goods and services that may be of interest to you, analyzing and improving the effectiveness of ads and e-mails, and improving and enhancing our web site and its content.

To the extent that information is collected over time and across websites to help provide you with advertisements based on your interests, this information is anonymous and does not contain your personal information.

Do Not Track.  The BPI Color website is not currently configured to recognize “do not track” signals sent as a header by Internet browsers. However, other settings within your browser may permit you to block cookies or other technology that enable websites to collect information that can be used to tailor advertisements to your interest. Please check your browser’s settings or consult your browser’s help information for more details.



We may provide areas on our website where you can, for example, post product reviews or reviews about our web site, ask or answer a question, communicate with others, and upload content (e.g. pictures, videos, audio files). Such postings, which may be administered by third party service providers, are subject to their Terms of Use. Service providers administering the postings may use tracking technology, such as cookies, to collect anonymous information, and geolocation data, about your posting. Additionally, such postings may appear on other web sites when searches are executed on the subject of your posting. Also, whenever you voluntarily disclose personal information on publicly-viewable web pages, that information can be collected and used by others. For example, if you post your e-mail address, you may receive unsolicited messages. We cannot control who reads your posting or what other users may do with the information you voluntarily post, so we encourage you to exercise discretion and caution with respect to your personal information.

Our Services may also include features that involve a shared platform with third party services while you are on our website. For example, we may allow you to sign in to your account on a social networking service to share your favorite BPI Color products or other information about BPI Color with friends on that service. If we offer or accommodate this kind of shared-platform or similar service, the third party through which the service is provided, and with whom your information may be shared, will be identified by a recognizable icon. If you choose to use the service, information collected from you while you use our web site may be transmitted to the third party that operates the service. Additionally, once that information is shared with the third party, its use of information about you will be subject to that third party’s privacy Statement. Finally, your activity on any social networking service pages that, for example, refer to BPI Color, include the BPI Color logo, or involve a BPI Color promotion, is guided by the general terms of the service operator or any specific terms for that promotion. You therefore should consult that third party’s privacy Statement to understand how your information may be used and shared by the third party.



When you submit information to BPI Color through our website, you should be aware that your information is transmitted across multiple computer systems on the Internet. Although we take steps to protect your information, data security technologies constantly are evolving.  Since no method of transmitting or storing electronic data on the Internet is ever completely secure, we cannot guarantee that such information will never be accessed, used, or released in a manner that is inconsistent with this Statement.



BPI Color reserves the right to modify this Privacy Statement at any time at our sole discretion. If we modify the Privacy Statement, we will post the revised Statement here, with an updated revision date. In the event we make material changes to this Privacy Statement, we may notify you through a post to our website or another form of communication. Please note that if you do not agree to the modified Privacy Statement, you may not use the website.



Should you have questions or concerns about this Statement, please call 1-414-327-5010 or mail your inquiry to BPI Color – Customer Privacy, 11331 West Rogers St., Milwaukee, WI 53227.

You may choose whether or not to provide your personal information to us. If you choose not to do so, you may not be able to take advantage of certain products, services, offers, or options that depend on personal information.

BPI Color
BPI Color
BPI Color
BPI Color