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Print & Marketing Materials

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Print & Marketing Materials

In the digital age, print marketing materials remain an indispensable tool for creating tangible connections. At BPI Color, we specialize in bringing your brand’s message to life through high-quality, custom-designed print solutions. From brochures and flyers to business cards and posters, our comprehensive range of products is designed to meet every marketing need, ensuring your brand stands out in the bustling marketplace.

3 small, colorful, circular icons, aligned horizontally. Left dot is golden yellow, middle dot is light blue, and the dot on the right is magenta.

Double-sided, trifold brochure.Brochures

Versatile and effective marketing tools that businesses use to convey their message in a concise and visually appealing format. Perfect for trade shows, information packets, menus, and direct mail campaigns, brochures serve as a tangible representation of what your company offers, showcasing products, services, and key company information.

Key Features:
  • Cost-Effective: With options for both high-quality digital and offset printing, brochures offer an affordable way to reach a wide audience, whether you’re running a small local campaign or a large-scale distribution.
  • Tangible Connection: In an increasingly digital world, the physical nature of brochures can make a lasting impression on recipients, offering them something tangible to hold, revisit, and share with others.
  • Comprehensive Information: Despite their compact size, brochures can pack a wealth of information, from detailed product descriptions and services to company history and contact information, all organized in an easy-to-digest format.
  • Portability: Their lightweight and foldable nature makes brochures easy to distribute and for recipients to carry, ensuring your message extends far beyond the initial point of contact.
  • Versatility: Suitable for a broad range of industries and purposes, brochures can adapt to any marketing need, from educational materials and event programs to sales promotions and product guides.

Stack of black business cards.Business Cards

Make every introduction memorable with premium business cards. Customizable options, from paper type to finish, ensure your card reflects the essence of your brand.

Key Features:
  • Professional First Impression: Business cards serve as a tangible representation of your professional identity and brand, making a lasting first impression on recipients.
  • Networking Tool: They are essential for networking, providing a quick and easy way to exchange contact information during meetings, conferences, and social events.
  • Brand Promotion: Business cards are a powerful tool for brand promotion, allowing you to showcase your brand logo, colors, and identity in a compact format.
  • Accessibility: Offering immediate access to contact information, business cards eliminate the need for digital searches, ensuring your details are readily available.
  • Cost-Effective Marketing: As one of the most affordable marketing tools, business cards offer a high return on investment by effectively spreading the word about your business in various professional contexts.

Calendar displaying an illustration of a smiling Santa Clause.Calendars

A timeless tool for keeping track of dates coupled with a powerful marketing instrument that keeps your brand in sight and mind all year round. Custom calendars can be designed with a mix of stunning imagery and useful information, making them a perfect giveaway for customers or a part of your office stationery.

Key Features:
  • Year-Round Visibility: With a permanent spot on walls or desks, calendars ensure your brand or message is seen every day, enhancing brand recall and loyalty.
  • Brand Identity: Tailor your calendars to reflect your brand identity, showcase your products, or highlight key company milestones and events, making it a personalized marketing vehicle.
  • Practical Utility: Calendars serve a practical purpose for planning and scheduling, ensuring they are used and appreciated by recipients.
  • Cost-Effective Advertising: As a single investment that keeps your brand displayed for an entire year, calendars offer an efficient and long-term advertising solution.
  • Wide Reach: Ideal for both corporate gifts and promotional giveaways, calendars can be distributed to a broad audience, from clients and partners to employees and prospects.

Two examples of business catalogs.Catalogs

Indispensable marketing

tools that serve as a comprehensive showcase for your products or services, allowing businesses to visually communicate their full range to potential and existing customers. These professionally bound booklets are not only practical but also elevate your brand’s perceived value through high-quality design and presentation.

Key Features:
  • Comprehensive Display: Catalogs offer ample space to present your entire product line or service offerings in detail.
  • Brand Storytelling: Beyond just listings, catalogs provide an opportunity to weave your brand story, values, and unique selling propositions into the narrative, creating a deeper connection with your audience.
  • High-Quality Imagery: Catalogs can vividly bring your products to life, highlighting features and benefits that attract and engage potential buyers.
  • Targeted Distribution: Catalogs can be distributed directly to a targeted audience through mail, at trade shows, or as in-store handouts, ensuring your message reaches those most likely to be interested in your offerings.
  • Long Shelf Life: Catalogs have a physical presence that can linger on a customer’s desk or bookshelf, providing ongoing visibility and reminding them of your products or services.
  • Measurable ROI: When integrated with tracking mechanisms like QR codes or unique offer codes, catalogs can also provide valuable insights into customer engagement.

Two door hangers on a white background.Door hangers

Unique and direct marketing tools that allow businesses to reach their target audience in a personal and intrusive way. Hung on doorknobs, they are impossible to ignore and provide a tactile interaction with potential customers.

Key Features:
  • Targeted Delivery: Door hangers can be distributed in specific neighborhoods, apartment complexes, or business areas, ensuring your message reaches the intended demographic.
  • High Visibility: Unlike mailers that can get lost in the clutter, door hangers stand out, requiring physical removal and guaranteeing visibility.
  • Cost-Effective: Door hangers are an economical choice for local businesses or campaigns looking to maximize their marketing budget.
  • Measurable Impact: By including a call to action, such as a discount code or QR code, the effectiveness of your campaign can be tracked and measured.

A black greeting card on a white background.Greeting cards

Adding a personal touch in an increasingly digital world allows businesses and individuals to connect with clients, employees, and loved ones on a more intimate level. Customizable and versatile, greeting cards can convey a wide range of messages, from holiday wishes and thank-you notes, to invitations and brand announcements.

Key Features:
  • Personalized Engagement: Greeting cards create a sense of personal connection and thoughtfulness that can strengthen relationships and loyalty.
  • Brand Reinforcement: Custom designs and messages can subtly reinforce your brand identity and values, keeping your business top of mind in a positive light.
  • Versatility: Suitable for any occasion, greeting cards can be tailored to fit various themes and purposes, making them a versatile tool in your communication arsenal.
  • Tangible Keepsake: Unlike digital messages that can be easily overlooked, greeting cards are often saved as keepsakes, extending the life and impact of your message.
  • Cost-Effective: With options for bulk printing and mailing, greeting cards are an affordable way to make a lasting impression on a wide audience.

Cream colored cardstock with an envelope.Invitations

A fundamental element in event planning, serving not just as a call to participate but also as a reflection of the event’s essence and elegance. These personalized communications are crafted to generate anticipation and excitement among potential attendees.

Key Features:
  • Personalized Touch: Invitations offer a unique opportunity to personalize your message and design, making recipients feel specially selected and valued.
  • Event Branding: They allow for the seamless integration of your event’s theme and branding, ensuring a consistent and cohesive visual experience from the outset.
  • Increased Attendance: A well-designed invitation can capture interest and excitement, significantly increasing the likelihood of a higher attendance rate.
  • Memorable First Impression: Invitations create the first impression of your event, setting the tone and expectations for what’s to come.
  • Tangible Reminder: As a physical item, invitations serve as a tangible reminder of the event, reducing the chances of being overlooked or forgotten.

The front and back views of a red and cream postcard.Postcards

Effective and versatile tools in the realm of print marketing, postcards  seamlessly blend simplicity with impactful communication. These compact, visually appealing pieces not only catch the eye but also deliver your message directly and efficiently to your intended audience. Here’s a closer look at the key features that make postcards a staple for any marketing strategy.

Key Features:
  • Direct Engagement: With no envelope to open, postcards ensure your message is immediately visible, creating instant engagement with recipients.
  • Cost-Effective: Postcards are affordable to produce and send, making them an economical choice for reaching a wide audience.
  • Tangible Connection: In an increasingly digital world, the physical nature of postcards creates a memorable, tactile interaction with your brand, enhancing recall and response rates.
  • Versatility: Suitable for a myriad of purposes, from promotional offers and new product launches to event announcements and personal greetings, postcards can be tailored to fit any marketing need.
  • Measurable Impact: When combined with specific offers or tracking codes, postcards can provide valuable insights into the effectiveness of your marketing campaigns through direct responses or redeemed offers.

Large white poster with bright colorful splatters in the middle, hanging on a white brick wall.Posters

Dynamic and impactful ways to communicate your message, attract attention, and engage your audience. Whether for advertising, informational, or decorative purposes, posters are versatile print materials that can be customized to suit any need. With the ability to convey messages through striking visuals and compelling text, they are an indispensable tool for businesses, educational institutions, event organizers, and individuals looking to make a statement.

Key Features:
  • Vibrant Colors: Advanced printing technology allows for rich, vibrant colors that grab attention and make your poster stand out.
  • Cost-Effective: Posters offer an affordable way to advertise promotions, events, or campaigns, providing significant visibility for a relatively low investment.
  • Versatile Applications: Ideal for use in various settings, including retail spaces, trade shows, classrooms, and public areas, posters can adapt to both indoor and outdoor environments.
  • Easy Distribution: Lightweight and easy to transport, posters can be distributed and displayed in multiple locations to maximize exposure.

One small retractable banner stand.

Table Top Pull Up Banners

Crafted using 13oz Matte Vinyl for a professional and eye-catching appearance. Designed to garner attention without overwhelming your table space, these banners are perfect for trade shows, exhibitions, promotional events, or any indoor setting where space is at a premium. The matte finish ensures that your message is visible under bright lights without any glare, making it both functional and aesthetically pleasing.

Key Features:
  • High-Quality Material: The banners are printed on reliable 13oz matte vinyl, which is known for its durability and excellent print quality. The matte finish eliminates glare, ensuring that your graphics are always visible and engaging.
  • Compact and Portable: Each banner is neatly housed in its own lightweight aluminum stand with attractive chrome-end caps, making it easy to transport and set up without any hassle.
  • Self-standing and Sturdy: The included retractable banner stand is not only stylish but also provides stability and can be set up in seconds, allowing you to display your message instantly wherever you are.

Cardstock with illustrations and text, displaying tear-away pieces at the bottom on a gray background.Tear Cards

A simple, functional blend of the  functionality of traditional print marketing with an interactive element, offering a perforated section that can be easily removed. This unique feature makes them an excellent tool for coupons, business cards, or any information you want to keep handy.

Key Features:
  • Engagement: The interactive nature of tear cards encourages engagement from the recipient, making your message more memorable.
  • Versatility: Ideal for a variety of promotional needs, from discount offers to event tickets or as a quick-reference contact card.
  • Convenience: Recipients can easily tear off and keep the essential part of the card, ensuring your information stays within reach.
  • Cost-Effective: Tear cards are a budget-friendly marketing tool that offers dual functionality — part informational flyer, part takeaway piece.
  • Increased Response Rates: The convenience of a tear-off portion can lead to higher response rates for coupons, RSVPs, or call-to-actions.

The front and back view of a black drink menu.Tent Cards

Versatile, self-standing promotional materials, that are also known as also table tents, are widely used in restaurants, conferences, weddings, and various events for table displays. They offer an effective way to communicate messages, showcase products or services, and highlight special offers directly to your target audience. Here are the key features that make tent cards an essential part of marketing and event materials.

Key Features:
  • Versatile Use: Ideal for menu specials, promotional offers, event schedules, table numbers, or as part of a broader marketing campaign, tent cards serve a wide range of purposes.
  • Self-Standing Design: The unique foldable design allows tent cards to stand on their own, making them perfect for table tops and counters.
  • Double-Sided Visibility: With printing capabilities on both sides, tent cards maximize visibility.
  • Cost-Effective: Tent cards are a highly cost-effective tool for advertising or communicating information.
  • Easy to Update: For establishments like restaurants or cafes that regularly update their specials or promotions, tent cards can be easily replaced or updated, providing flexibility and convenience.

Three concert ticket on a white background.Numbered Tickets

Fill your next event with ease and style. Perfect for raffles, concerts, festivals, and any event requiring secure, organized admission or participation tracking, these tickets are meticulously designed to suit your specific needs. Available in a range of customization options, from vibrant colors and themes to your brand’s logo and event details, our numbered tickets are not only practical but also serve as a memorable keepsake for attendees.

Key Features:
  • Each ticket comes with a unique number, ensuring easy tracking and management while enhancing security measures.
  • High-quality printing for vibrant colors.
  • Cut to size with optional perforation.

Print Materials FAQ

  • We provide you with templates to ensure your artwork is set up correctly. The most important aspects are to use graphics and images at a print size of 300 PPI (pixels per inch) and ensure they are in the CMYK color profile.
  • Raster graphics are made up of pixels, which means they can lose quality when scaled up. Common formats include JPEG and PNG.

  • Vector graphics, on the other hand, are created using mathematical equations, allowing them to be scaled to any size without losing quality. Formats like SVG and EPS are commonly used for vector graphics.
  • CMYK stands for Cyan, Magenta, Yellow, and Key (Black). This color model is used in color printing because it accurately represents how colors mix when printed on paper.

  • Using CMYK ensures that your printed materials match the colors seen in your design.
  • Paper stock refers to the thickness and quality of paper used for printing. It can be categorized by weight (measured in pounds or grams per square meter) and finish (such as glossy, matte, or uncoated).

  • Different types of paper stock are used depending on the desired durability and appearance of the printed material​.

The choice of paper stock depends on the specific needs of your project. Consider the purpose and desired durability when selecting paper stock.

  • For high-quality photo prints, glossy or matte finishes are ideal.

  • For business cards and formal documents, a thicker, uncoated stock may be preferred. 
  • UV Coating: Provides a high-gloss finish, enhancing the vibrancy of colors and offering protection against scratches and other damage.

  • Aqueous Coating: A water-based finish that adds a slight shine and protects the print from fingerprints and dirt.

  • Matte Finish: Offers a non-glossy, flat look that reduces glare and gives a more subdued, elegant appearance.

  • Uncoated: No additional coating, giving a natural feel and is often used for writing materials and eco-friendly products​.

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