Effective signage is not just decoration — it actively drives foot traffic, purchases, and word-of-mouth. The U.S. Small Business Administration considers on-premise signage the most effective and least expensive form of advertising available to small businesses.
According to the Sign Research Foundation, 50% of a business’s new customers are drawn in by its signage. Half of your new business — without any ongoing spend — is walking in because of a sign.
- Sign Research Foundation, cited by the International Sign Association
Businesses that add or upgrade signage — including electronic message displays — typically see a revenue increase of 15% to 150%.
- Source: U.S. Small Business Administration / Signage Foundation for Communication Excellence
68% of consumers believe a business’s signage reflects the quality of its products or services, and 52% say they are less likely to enter a store with poor or misspelled signage.
- Source: FedEx Office Survey
68% of consumers have actually purchased a product or service because a sign caught their eye.
- Source: FedEx Office "What's Your Sign?" Survey
76% of American consumers say they have entered a business they had never visited before based solely on its signs.
- Source: FedEx Office "What's Your Sign?" Consumer Survey, commissioned with Ketchum Global Research & Analytics
75% of consumers say they have told someone about a business based on its signage alone — making signs a word-of-mouth marketing tool.
- Source: FedEx Office "What's Your Sign?" Survey
Signage works before a customer ever walks in the door. From exterior wayfinding to interior promotional displays, consistent, professional signage builds trust and drives sales continuously.
