When it comes to printing, not all solutions are created equal. Businesses often debate whether they should stick with traditional office printers or invest in wide format printing for specific needs. Understanding the key differences and benefits will help you make the right decision for your business.
What is Traditional Printing?
- Standard printers typically print on paper sizes up to 11” x 17” (tabloid size).
- Ideal for everyday documents like reports, invoices, and standard marketing materials.
- Options include laser and inkjet printers, ranging from desktop models to high-volume office machines.
What is Wide Format Printing?
- Wide format printers handle media widths of 24 inches and beyond.
- Used for banners, posters, blueprints, architectural drawings, signage, and wall graphics.
- Offers high-resolution printing with vibrant colors and durable materials.
Key Differences: Which One is Right for You?
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When Should You Invest in Wide Format Printing?
- If you frequently outsource signage, posters, or architectural prints, in-house wide format printing could save you time and money.
- If you’re in architecture, engineering, construction, or wide format printing is essential for blueprint accuracy and project visualization.
- If you’re in retail or marketing, large-scale graphics and promotional displays can boost brand awareness and engagement.
Choosing the Right Solution for Your Business
If your printing needs are simple and document-heavy, a traditional printer may be all you need. But if your business relies on large-scale prints, a wide format printer could be a game-changer.
Still unsure?
BPI Color offers both traditional office printers and wide format solutions tailored to your business needs.
BPI Color’s dedicated sales team & certified technicians are here for you and your team, each and every step of the way.
