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South Central Wisconsin Roofing
South Central Wisconsin Roofing
Custom Website Design, Environmental Graphics, Branding, Signs
Why South Central Came to Us
South Central Wisconsin Roofing came to BPI Color through our acquisition of Dreyer Design in Portage, WI — and what started as a relationship built on trust quickly grew into something much larger. Under new ownership, Eric Armenta had a clear goal: modernize the brand without losing what made the company worth trusting for over 50 years. They needed a website that could hold its own against larger competitors while still sounding like the hometown contractor they’ve always been — experienced, straightforward, and deeply rooted in the communities they serve.
How We Did It
We started by getting to know the business — the crews, the products, the way Eric and his team talk about their passion for their community, not just roofing. From there, every decision was grounded in that knowledge: the language, the structure, the content depth, and the functionality.
Nothing was templated. Every page was built to reflect what South Central Wisconsin Roofing actually does and why it matters to the people living in Portage, Madison, Baraboo, and Wisconsin Dells.
A Brand Built to Last
Before the website launched, the work began with something foundational: the brand itself. We developed South Central Wisconsin Roofing’s business cards as the first tangible expression of the new identity — bold, clean, and unmistakably theirs. The red-and-black palette, the Wisconsin state shape mark, and the “Quality Roofs Since 1971” tagline established a visual language that could carry across every format that followed.
THE RESULTS
Custom Service Navigation
Recognizing that home buyers owners can require several exterior services, we implemented a custom service navigation functionality that displays easy to read bullet points of all services offered—allowing visitors to evaluate offerings side-by-side.
Custom Page Headers
We designed and structured pages and information the way that identifies services and the regions served with fully detailed page content without annoying pop-ups and gimmicky sales jargon like you see on TV and cookie-cutter website solutions. Instead, we focused on South Central Wisconsin Roofing’s strengths as a hometown business that take’s pride in honesty, craftsmanship, and reliability.
Visual Mega Menu
The custom mega menu functions as an interactive site map and mini-website. Users are able to see the full picture of what services are offered, brands, and capabilities without clicking through multiple pages. This creates an easy path from initial browse to qualified inquiry.
Information Library
Homeowners shopping for roofing, siding, or windows have real questions — about products, warranties, what brands are actually worth the price, and what they’re agreeing to before they sign anything. We built out a resource library that puts that information in one place: manufacturer brochures, product specs, warranty documentation, and brand overviews, all organized and easy to navigate.
It reflects how South Central Wisconsin Roofing actually operates — they’d rather a customer walk in informed than walk away confused.
Build Your Roof Interactive Element
Owens Corning provides contractors with a roof visualizer tool that lets homeowners do something most websites can’t — see their actual house with a new roof on it. We integrated this directly into the South Central Wisconsin Roofing website, giving visitors the ability to browse shingle colors and styles, upload a photo of their own home, and see how different options look before ever picking up the phone.
It’s a practical research tool that answers one of the most common questions homeowners have: will this actually look good on my house? Putting that answer within reach keeps visitors engaged and gives them a reason to come back — which is exactly where a buying decision starts.
Google Reviews Embed – Trust Builders
Anyone can say they do good work. South Central Wisconsin Roofing has the reviews to back it up. We embedded a live Google Review feed directly on the website so visitors aren’t just taking the company’s word for it — they’re reading what actual neighbors and customers in their area have experienced. It reinforces the brand’s reputation for honesty without saying a word about it.
SHOWROOM GRAPHICS
Roofing Transformation
The roofing transformation display aims to open up possibilities when homeowners are considering a new roof. Customers visiting the office can look up and start imagining what their home could look like with a few simple changes.
The board walks through three paths to a more striking roofline: adding structural elements like a steeper pitch or architectural framing, incorporating a porch roof or dormer, and selecting from a curated range of Owens Corning and Unified Steel stone-coated roofing colors. Real home photography shows the before-and-after contrast, making the concept concrete rather than abstract.
The goal was to give customers a reason to think bigger — not because it sells a larger job, but because these are options many homeowners simply don’t know they have. Informed customers make better decisions, and that’s consistent with how South Central Wisconsin Roofing approaches every project.
Ice Dam Education
Wisconsin winters are hard on roofs, and most homeowners don’t realize the damage is happening until it’s already inside the walls. We designed this showroom display to change that conversation before it becomes a repair call.
The board explains the ice dam formation process in plain terms — how heat escapes through an under-insulated attic, melts snow on the upper roof, and refreezes at the cold eaves, forcing water back under the shingles. A clear process diagram walks through each stage, and the benefits list gives homeowners a direct answer to the question they’re already thinking: why does this matter to me?
The display positions re-roofing as the right moment to address insulation and ventilation together — not as an upsell, but as the practical, cost-effective approach it actually is. It’s the kind of information South Central Wisconsin Roofing would walk a customer through in person, now working for them even when no one’s in the room.
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