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Why McFarland House Cafe Came to Us
McFarland House Café approached us to ensure their branding resonated with their deep-rooted values and community focus. They recognized our expertise in creating visually coherent and compelling branding that speaks directly to the local audience while highlighting their commitment to quality and locality.
How We Did It
We had the pleasure of developing a cohesive brand identity for McFarland House Café by designing their menus, signage, business cards, website, and even trailer wraps. Our focused strategy highlighted their dedication to simplicity and community. Working closely with the owner, we created visuals and messaging that perfectly captured the café’s love for local fare and communal heritage.
In every project we worked closely with the owner to maintain branding consistency with a crisp, clean, and simple feel that embodies The McFarland House Café’s belief in wholesome ingredients that are locally sourced whenever possible – thus embodying the O’Hearn’s love for their hometown of McFarland and bringing the people of their hometown community together through good food, memories, and embracing the history of The McFarland House as a gathering place of their community.
Vehicle Wraps
McFarland House Cafe's branded vehicle wraps serves various events with their fresh and delicious menu items, catching the attention of both regulars, and new patrons, alike.
A-Frame Signage
McFarland House Cafe's a-frame signage is perfect for their special events, increasing visibility for their vacation rentals, cafe, ice cream parlour, and other facets of their business.
Street Signage
McFarland's street signage brings their branding outside for more visibility and helps maintain a premier experience for patrons.
Business Cards
Business cards serve as a great compliment to McFarland House Cafe's many word of mouth referrals and small town connections, helping to maintain a community feel.
Table Tents
Interactive, highly visible, extensions of McFarland House Cafe's menus to display specials, seasonal items, or standard menu options.
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