Small Business Marketing Essentials

Marketing Essentials for Small Business

Small business marketing is vital to getting your company off the ground and making it a successful business. With the amount of competition small businesses are facing today, optimizing your marketing can be the difference between growing your customer base, churning out new sales, or disappearing into obscurity. Marketing for a small business doesn’t have to be overwhelming. In fact, there’s a lot that you can do to drive traffic and generate sales that won’t break the bank. Today we’re going to look what we call “Marketing Essentials for Small Business”

Business Signage

Business SignWhen you’re out and about, you see signs everywhere. Some stand out, some blend in. The same is true for businesses. If a business doesn’t have effective signage, it might be hard for customers to find them or remember them later on.

At BPI Color, we know that business signage is essential to the success of your company. Our staff will work with you to discover the best signage options for your business, including materials, substrates, color and application. We have nearly seven decades of experience helping businesses get noticed with our expert guidance. Our goal is to create a sign for your business that brings your brand to life!

Window & Vinyl Graphics

window decals

Window graphics and vinyl graphics are extremely versatile. Whether you’re looking to reinforce your business messaging, extend your marketing efforts, or just want to add a little something extra to get people’s attention, window graphics are an easy and cost-effective option. Here are a few ways you can use window graphics to enhance your messaging and reach.

  1. Reinforce your business messaging by including areas of expertise and/or products and services your business offers.
  2. Extend your marketing efforts by promoting a current marketing campaign, promotion, or advertisement.
  3. Add a QR code that leads to a website, landing page, or social media accounts.
  4. Include associations your business is affiliated with, brands your business carries or uses, hours of operation, and other valuable information you want known.

The Marketing Power of Vehicle Wraps

advertising wrap

Vehicle wraps are just what they sound like: they’re full-on advertisements that cover your entire car. And there are lots of ways to do it—from simple logos to full-blown illustrations or photos of your products or services. They are a “must have” for businesses.

Vehicle wraps get attention: No matter where you go, people are going to see your car and know who it belongs to. That means they are going to be thinking of your business every time they see that vehicle on the road. If your business provides a product or service they are interested in, they could be more likely to seek out those services from your business.

Vehicle wraps build trust: When someone sees an ad about your business or contacts you for products or services, showing up in a vehicle that identifies your business reinforces legitimacy.

Brochures & Business Cards: The Classic Marketing Tool

Business cards and brochures are an extension of your brand and one of the most classic versions of marketing that helps your business’s visibility. They help make a lasting impression when you give them to potential clients, customers, or partnering businesses.  Our helpful staff can guide you in selecting from a variety of materials and finishes that can help make your business cards and brochures unique. What’s most important is that you have a custom design stands out from cookie cutter template that you’ll find online. You may also find online options may be low quality, flimsy, and poorly printed. At BPI Color, we provide a wide variety of high quality card stock that can truly make your business cards and brochures unique to your business.

Image of a stationary sheet, business cards, and envelope

Stationary to Maintain Brand Consistency

Business stationery is important because it can be used to print invoices, thank you letters, and proposals. If you are a small business owner, you know that having a strong brand is crucial to success. Business stationery can help you create the image that you want for your company in a variety of ways. Not only will it make your business more professional looking, but it will also help customers identify your brand as an authority, which is an essential part of marketing.

Digital Marketing Essentials

Marketing is a customer journey. Studies have shown it take up to FIVE interactions for potential customer to convert. That’s why it is so important to remain consistent where ever you are found. We’ll cover digital marketing essentials in a future blog post, but for the meantime, you’ll want to make sure that you remain consistent in these areas online:

  • Website
  • Social Media Channels
  • Search Engine & Online Directory Listings
  • Email Address with your business domain name
  • Email Signature

Bringing Your Brand to Life

Here at BPI Color, our goal is to help you bring your brand to life. We’ve helped many small businesses develop their essentials for marketing their business. If you’re missing any of these marketing tools, maybe it’s time to start considering them. It’s always good to know what those options are and what is possible for your budget right now or in the future. We’re always here to provide answers to your questions and plan for your business’s successful future.

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